MY WHY

I believe every woman deserves to live with calm confidence, free from overthinking, chasing, or settling.

Through UNBOTHERED, I teach my original method of detachment rooted in psychology, neuroscience, and feminine energy to help women release anxiety, reclaim their power, and design lives that feel effortless, magnetic, and free.

Margarita Nazarenko portrait
About Margarita

Margarita Nazarenko is a bestselling author, podcast host, and one of the most influential voices on feminine energy and modern detachment.

Her book The New Rules redefined self-development for millennial and Gen Z women, and her chart-topping podcast Being Her has held a top spot globally for over 80 weeks, blending bold feminine truths with practical psychology.

With a digital audience of millions across TikTok, Instagram, and YouTube, Margarita pioneered the viral Unbothered movement — teaching women the art of calm power, detachment, and self-reinvention in a world that thrives on chaos.

Renowned for her mix of science, storytelling, and unapologetic femininity, Margarita continues to shape the cultural conversation on what it means to be powerful, magnetic, and Entirely Her.

Shop, Watch & Listen

Explore Margarita’s curated collection of books, tools, and media.

Shop the Feminine Energy Suite

Your complete toolkit for calm power — choose a course below.